MatchaT - Brand Identity

Matcha is Japan's most popular green tea and its consumption has spread to the rest of the world. Its consumption has numerous health and well-being benefits. As well as being rich in antioxidants, it has diuretic power, a high thermogenic effect, improves mental concentration, promotes a feeling of satiety, boosts immunity and can even combat premature ageing. 

MatchaT is a commercial venture aimed at introducing a new brand of matcha to the Riyadh market in Saudi Arabia. The main objectives of the business are to deliver high-quality matcha and distribute it to cafés and other companies. In addition to physical sales, an online ordering portal will be developed for customers.

After evaluating the market in which it is operating, our main objective was to create a brand with a lot of personality, but which was easy to identify - combining modernity, energy and the premium concept.

The symbol, which represents Matcha leaves, was used as the basis for the elements of the visual identity. As it is made up of 3 separate elements, we have a lot of versatility! Countless possibilities for variations, without losing the identity created.